Alternatives for Improvement

 

  1. Discover more applications for the current parts that are being produced:  This would include off road vehicles such as four wheelers, dirt bikes, or any other type of ATV.  This could also apply to motorized carts, buggies, or even wheel chair type apparatus used for physically challenged individuals.  Granted, a large percentage of current products would not apply for some of these applications, but any new applicable usages would help the industry.  Pros of this alternative would be the increase in products sold, more stability for the industry through not being solely reliant on automobile sales, and the ability to avoid much of the research and development costs because of the fact that the products are already being produced for other purposes.  Cons associated with this alternative could be that there are not enough current products that would be compatible for these applications, profit margin on the products could be lessened because of the price that the customers are used to paying is lower for these parts, and that there may be costs involved with negotiating deals with the producers of these products.
  2. Support more vehicle usage:  This alternative would be an attempt to get consumers to use and purchase vehicles more.  This could include an advertising campaign that points out the wonderful aspects of driving and owning vehicles, and emphasize how vehicles are the best form of transportation out there.  This could be done in combination with large car companies such as Ford and Chevrolet because this would be something that would be beneficial for both parties involved.  The more cars that are sold means more profit for the car dealers as well as the auto parts manufacturers.  Pros of this alternative would be the increased profit of more products being sold, a lessened cost of the campaign because of the joint effort, and the development of long lasting returns from the steady increase of vehicles being used and sold.  Cons of this alternative would be the cost of putting together an advertising campaign, the difficulty of working out any type of cooperative partnership with the car companies, and the fact that there is no guarantee that the plan will be successful and help sales at all. 
  3. Discover more alternatives for manufacturing materials:  This would include a lot of research and development initially, but it could be worth it in the log run.  Steel is currently the manufacturing material of choice.  This is a good durable material that does a very good job at what it is meant to do, but it is also very expensive to buy.  There is also fluctuation in the price of steel, and this has had a negative effect on the profit margin of the products in this industry.  The reliance on steel forces the companies in the industry to pay what they have to in order to get the needed amounts of the material.  This alternative is suggesting that the companies in the industry work together, in order to spread out the costs, to research any other alternate materials that would have the same durability as steel and could be used in its place.  For example, if a type of aluminum alloy could take the place of or be used in combination with steel then there would be a cheaper and more readily available material to use in production.  Pros of this alternative would be the elimination of dependence on the availability of steel, the use of a cheaper material in production to increase profit margin of the products, and the possible discovery of a lighter, more durable, and more available material to use in production.  Cons of this alternative would be the huge research ad development costs associated with looking for such a material, the possibility that a there is no better material that could be used for these purposes, and the possibility that a material is chosen to replace steel that turns out not to be compatible and causes many quality problems.
  4. Alternate fuel sources:  This alternative will take a lot of cooperation between the parts manufacturers and the big auto dealers such as Ford and Chevrolet.  This teamwork could be possible because of the dependence that the two industries have upon one another.  One’s success has a great bearing on he others ability to be successful.  Therefore, I once again propose a partnered effort in finding alternate fuel sources for vehicles to run on.  This is mainly due to the continued rise in gas prices.  The gas prices are becoming a type of deterrent that will keep people from wanting to use their vehicles as much, and it can even lead to trying to find alternate forms of transportation.  An example of an alternate fuel source would be a fuel made from corn.  This corn fuel is already being experimented with and could become a very good source of fuel.  This natural plant can be grown over and over for the same low price, but gas is created from a diminishing natural resource, and can become more expensive to produce over time.  Along these same lines, there could be many more fuel sources that are available and could be discovered through research.  If a cheap alternate fuel source could be easily implemented into the fuel systems that are in the vehicles, there could be great long run profitability from the increase in willingness to drive more.  Pros of this alternative could be an increase in the use of vehicles, the building of a cooperative relationship between the related industries, and the environmental improvements that would result from a safer fuel and the reduction in the depletion of a natural resource.  Cons of this would be the immense costs that would go into research and development, the possibility that there is not another fuel source that would be compatible, and the chance that the industries would not be willing to share the costs of this project.